{"id":2975,"date":"2022-01-31T23:22:02","date_gmt":"2022-01-31T20:22:02","guid":{"rendered":"https:\/\/www.cenuta.com\/blog\/?p=2975"},"modified":"2022-01-31T23:22:05","modified_gmt":"2022-01-31T20:22:05","slug":"crm-ne-demek-ve-acilimi-nedir-crm-ne-ise-yarar-nasil-ve-nerede-kullanilir","status":"publish","type":"post","link":"https:\/\/www.cenuta.com\/blog\/crm-ne-demek-ve-acilimi-nedir-crm-ne-ise-yarar-nasil-ve-nerede-kullanilir\/","title":{"rendered":"CRM ne demek ve a\u00e7\u0131l\u0131m\u0131 nedir? CRM ne i\u015fe yarar, nas\u0131l ve nerede kullan\u0131l\u0131r?"},"content":{"rendered":"\n<p>\u0130ngilizce s\u00f6zc\u00fcklerinden t\u00fcreyen <strong>CRM<\/strong>,<strong> &#8220;Customer Relationship Management&#8221;<\/strong> anlam\u0131na gelir. T\u00fcrk\u00e7e&#8217;ye ise <strong>&#8220;m\u00fc\u015fteri ili\u015fkileri y\u00f6netimi&#8221;<\/strong> olarak \u00e7evrilmektedir. K\u0131sacas\u0131 <strong>CRM<\/strong>, bir kurulu\u015fun m\u00fc\u015fterileriyle etkile\u015fim kurarken izledi\u011fi ilkeleri, uygulamalar\u0131 ve y\u00f6nergeleri ifade eder. As\u0131l Amac\u0131, m\u00fc\u015fteri hizmetleri ili\u015fkilerini geli\u015ftirmek ve&nbsp;m\u00fc\u015fteriyi elde tutmaya&nbsp;yard\u0131mc\u0131 olmak&nbsp;ve sat\u0131\u015f b\u00fcy\u00fcmesini sa\u011flamakt\u0131r. Bu nedenle i\u015finizi b\u00fcy\u00fctmek i\u00e7in m\u00fc\u015fteri ili\u015fkilerinizin iyi olmas\u0131 gerekmektedir.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a20ac5f7c37a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a20ac5f7c37a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.cenuta.com\/blog\/crm-ne-demek-ve-acilimi-nedir-crm-ne-ise-yarar-nasil-ve-nerede-kullanilir\/#CRM_Nedir\" title=\"CRM Nedir?\">CRM Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.cenuta.com\/blog\/crm-ne-demek-ve-acilimi-nedir-crm-ne-ise-yarar-nasil-ve-nerede-kullanilir\/#CRM_Ne_Ise_Yarar\" title=\"CRM Ne \u0130\u015fe Yarar?\">CRM Ne \u0130\u015fe Yarar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.cenuta.com\/blog\/crm-ne-demek-ve-acilimi-nedir-crm-ne-ise-yarar-nasil-ve-nerede-kullanilir\/#CRM_Sirketlere_Nasil_Fayda_Saglar\" title=\"CRM \u015eirketlere Nas\u0131l Fayda Sa\u011flar?\">CRM \u015eirketlere Nas\u0131l Fayda Sa\u011flar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.cenuta.com\/blog\/crm-ne-demek-ve-acilimi-nedir-crm-ne-ise-yarar-nasil-ve-nerede-kullanilir\/#CRM_Ile_Neler_Yapilabilir\" title=\"CRM \u0130le Neler Yap\u0131labilir?\">CRM \u0130le Neler Yap\u0131labilir?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CRM_Nedir\"><\/span>CRM Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>CMR sistemi<\/strong>, m\u00fc\u015fterilerle ba\u011flant\u0131da kalma ve nelere ihtiya\u00e7 duydu\u011funu anlama ve bu ihtiya\u00e7lar\u0131n do\u011frultusunda ne yap\u0131lmas\u0131 gerekti\u011fine karar vermek ve m\u00fc\u015fteriyi memnun etme amac\u0131yla kurulmu\u015ftur.<\/p>\n\n\n\n<p>Bir <strong>CRM <\/strong>sisteminde, \u015firketlerin m\u00fc\u015fterilerle ba\u011flant\u0131da kalmas\u0131, kararl\u0131l\u0131\u011f\u0131n artt\u0131r\u0131lmas\u0131 ve s\u00fcre\u00e7leri d\u00fczene sokmas\u0131 gibi etmenlerle birlikte \u015firketin daha h\u0131zl\u0131 bir \u015fekilde b\u00fcy\u00fcmesine yard\u0131mc\u0131 olur. Kurulu\u015fun m\u00fc\u015fteri ile ili\u015fkisinin tamam\u0131, sat\u0131\u015f ve hizmetle ilgili s\u00fcre\u00e7ler,\u00a0tahminler, davran\u0131\u015flar\u0131n analizi gibi m\u00fc\u015fterilerle do\u011frudan etkile\u015fimleri kapsar. <strong>CRM <\/strong>sisteminin unsurlar\u0131, bir \u015firketin web sitesi ve e-postalar\u0131ndan toplu postalara ve telefon g\u00f6r\u00fc\u015fmelerine kadar uzan\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CRM_Ne_Ise_Yarar\"><\/span>CRM Ne \u0130\u015fe Yarar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u00fc\u015fteri y\u00f6netimini sa\u011flamak i\u00e7in \u00f6ncelikle m\u00fc\u015fterinin neye ihtiyac\u0131n\u0131n oldu\u011funu bilmek gereklidir. Verimli ve etkili bir \u015fekilde bu ihtiya\u00e7lar\u0131 i\u00e7in \u00e7\u00f6z\u00fcm yolu bulmak ve ihtiyaca uygun \u00fcr\u00fcnler geli\u015ftirmek gereklidir. Daha sonras\u0131nda bu \u00fcr\u00fcnleri m\u00fc\u015fteriye do\u011fru zamanda ve uygun fiyat\u0131nda sunmak gereklidir. CMR sistemi m\u00fc\u015fterilere ve \u015firkete daha farkl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131 ve verimlilik sa\u011fl\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CRM_Sirketlere_Nasil_Fayda_Saglar\"><\/span>CRM \u015eirketlere Nas\u0131l Fayda Sa\u011flar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CMR sisteminin kullan\u0131m\u0131 b\u00fcy\u00fck \u015firketlerde k\u00fc\u00e7\u00fck \u015firketler kadar her i\u015fletmenin m\u00fc\u015fterilerini memnun etme amac\u0131yla kulland\u0131\u011f\u0131 bir sistemdir. Peki CMR kullanmak neyi ifade ediyor? CMR kurulu\u015flara bu yollarla fayda sa\u011fl\u0131yor;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>En b\u00fcy\u00fck avantajlar\u0131ndan biri zaman kazand\u0131rmas\u0131d\u0131r. Etkili bir CMR sistemi kurduysan\u0131z, programl\u0131 bir \u015fekilde ilerlemeniz durumunda birden fazla m\u00fc\u015fteriyi memnun etmeniz halinde daha az efor sarf edebilirsiniz.<\/li><li>Ge\u00e7mi\u015f sat\u0131m al\u0131mlar ve etkile\u015fim ge\u00e7mi\u015fi gibi firman\u0131n m\u00fc\u015fterilerine dair her t\u00fcrl\u00fc veriyi kaydetmesi ve kolay bir \u015fekilde eri\u015filebilir olmas\u0131 m\u00fc\u015fteri ili\u015fkisini artt\u0131rmaya yard\u0131md\u0131 olabilir.<\/li><li>Sat\u0131\u015f temsilcisi sayesinde m\u00fc\u015fterinin isteklerine kar\u015f\u0131 daha h\u0131zl\u0131 cevap verebilirsiniz. Bu da m\u00fc\u015fteri ili\u015fkilerinin daha fazla artmas\u0131na yard\u0131mc\u0131 olabilir.<\/li><li>B\u00fct\u00fcn sat\u0131\u015f ekibiniz CMR sisteminden faydalan\u0131yorsa, herhangi bir bilgiyi payla\u015fmak \u00e7ok daha kolay hale gelecektir.<\/li><li>Artan rekabet ortam\u0131nda bir i\u015fletme di\u011fer i\u015fletmeye kar\u015f\u0131 fark sunabilmek i\u00e7in yeni \u00e7\u00f6z\u00fcmler \u00fcretebilir. Etkili sat\u0131\u015f taktikleriyle siz de CMR sistemini kullanarak m\u00fc\u015fterinizi kendinize \u00e7ekebilirsiniz.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CRM_Ile_Neler_Yapilabilir\"><\/span>CRM \u0130le Neler Yap\u0131labilir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0130nsanlar genel olarak CRM hakk\u0131nda konu\u015ftuklar\u0131nda, ileti\u015fim y\u00f6netimi, sat\u0131\u015f y\u00f6netimi, temsilci \u00fcretkenli\u011fi ve daha pek \u00e7ok konuda yard\u0131mc\u0131 olan bir ara\u00e7tan bahsediyorlar. Ancak CRM ara\u00e7lar\u0131 neredeyse t\u00fcm b\u00fcy\u00fck ve orta \u00e7apl\u0131 i\u015fletmelerde kullan\u0131l\u0131yor. Yani bu durumda art\u0131k pazarlama&nbsp;,&nbsp;sat\u0131\u015f&nbsp;,&nbsp;dijital ticaret&nbsp;ve&nbsp;m\u00fc\u015fteri hizmetleri gibi ara\u00e7lar\u0131 da kapsayan <strong>CRM<\/strong>, m\u00fc\u015fteri i\u00e7in gerekli olan t\u00fcm ili\u015fkileri y\u00f6netmek i\u00e7in kullan\u0131labilir.<\/p>\n\n\n\n<p>Bir CMR yaz\u0131l\u0131mda genel olarak \u015funlar yap\u0131labilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Aktivite kay\u0131tlar\u0131,<\/li><li>Sat\u0131\u015f f\u0131rsatlar\u0131,<\/li><li>M\u00fc\u015fteri Teklifleri,<\/li><li>Al\u0131nan Sipari\u015fler,<\/li><li>Stok Y\u00f6netimi,<\/li><li>Finans sistemi,<\/li><li>Teknik hizmetler,<\/li><li>Notlar\u0131 kaydeder,<\/li><li>E-tablolar\u0131 g\u00fcnceller,<\/li><li>M\u00fc\u015fteri bilgilerini saklar,<\/li><li>Ve bunun gibi daha bir \u00e7ok i\u015flevi ger\u00e7ekle\u015ftirmeye yard\u0131mc\u0131 olur.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0130ngilizce s\u00f6zc\u00fcklerinden t\u00fcreyen CRM, &#8220;Customer Relationship Management&#8221; anlam\u0131na gelir. T\u00fcrk\u00e7e&#8217;ye<a href=\"https:\/\/www.cenuta.com\/blog\/crm-ne-demek-ve-acilimi-nedir-crm-ne-ise-yarar-nasil-ve-nerede-kullanilir\/\">&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":10314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[419],"class_list":["post-2975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-terimler-sozlugu","tag-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cenuta.com\/blog\/crm-ne-demek-ve-acilimi-nedir-crm-ne-ise-yarar-nasil-ve-nerede-kullanilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM ne demek ve a\u00e7\u0131l\u0131m\u0131 nedir? 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