{"id":23206,"date":"2025-04-23T08:32:37","date_gmt":"2025-04-23T05:32:37","guid":{"rendered":"https:\/\/www.cenuta.com\/blog\/?p=23206"},"modified":"2025-04-23T08:32:38","modified_gmt":"2025-04-23T05:32:38","slug":"yandex-metrica-nedir-nasil-kurulur-ve-nasil-kullanilir-adim-adim-site-ziyaretci-analizi-rehberi","status":"publish","type":"post","link":"https:\/\/www.cenuta.com\/blog\/yandex-metrica-nedir-nasil-kurulur-ve-nasil-kullanilir-adim-adim-site-ziyaretci-analizi-rehberi\/","title":{"rendered":"Yandex Metrica Nedir, Nas\u0131l Kurulur ve Nas\u0131l Kullan\u0131l\u0131r? Ad\u0131m Ad\u0131m Site Ziyaret\u00e7i Analizi Rehberi"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a209faf4958d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a209faf4958d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.cenuta.com\/blog\/yandex-metrica-nedir-nasil-kurulur-ve-nasil-kullanilir-adim-adim-site-ziyaretci-analizi-rehberi\/#Yandex_Metrica_Nedir\" title=\"Yandex Metrica Nedir?\">Yandex Metrica Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.cenuta.com\/blog\/yandex-metrica-nedir-nasil-kurulur-ve-nasil-kullanilir-adim-adim-site-ziyaretci-analizi-rehberi\/#Yandex_Metricanin_Avantajlari\" title=\"Yandex Metrica&#8217;n\u0131n Avantajlar\u0131\">Yandex Metrica&#8217;n\u0131n Avantajlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.cenuta.com\/blog\/yandex-metrica-nedir-nasil-kurulur-ve-nasil-kullanilir-adim-adim-site-ziyaretci-analizi-rehberi\/#Yandex_Metrica_Hesabi_Nasil_Olusturulur\" title=\"Yandex Metrica Hesab\u0131 Nas\u0131l Olu\u015fturulur?\">Yandex Metrica Hesab\u0131 Nas\u0131l Olu\u015fturulur?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.cenuta.com\/blog\/yandex-metrica-nedir-nasil-kurulur-ve-nasil-kullanilir-adim-adim-site-ziyaretci-analizi-rehberi\/#Yandex_Metrica_Nasil_Kurulur\" title=\"Yandex Metrica Nas\u0131l Kurulur?\">Yandex Metrica Nas\u0131l Kurulur?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.cenuta.com\/blog\/yandex-metrica-nedir-nasil-kurulur-ve-nasil-kullanilir-adim-adim-site-ziyaretci-analizi-rehberi\/#WordPress_icin_Yandex_Metrica_Kurulumu\" title=\"WordPress i\u00e7in Yandex Metrica Kurulumu\">WordPress i\u00e7in Yandex Metrica Kurulumu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.cenuta.com\/blog\/yandex-metrica-nedir-nasil-kurulur-ve-nasil-kullanilir-adim-adim-site-ziyaretci-analizi-rehberi\/#Diger_Platformlar_icin_Kurulum\" title=\"Di\u011fer Platformlar i\u00e7in Kurulum\">Di\u011fer Platformlar i\u00e7in Kurulum<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.cenuta.com\/blog\/yandex-metrica-nedir-nasil-kurulur-ve-nasil-kullanilir-adim-adim-site-ziyaretci-analizi-rehberi\/#Yandex_Metrica_ile_Hangi_Veriler_Takip_Edilir\" title=\"Yandex Metrica ile Hangi Veriler Takip Edilir?\">Yandex Metrica ile Hangi Veriler Takip Edilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.cenuta.com\/blog\/yandex-metrica-nedir-nasil-kurulur-ve-nasil-kullanilir-adim-adim-site-ziyaretci-analizi-rehberi\/#Yandex_Metrica_Nasil_Kullanilir\" title=\"Yandex Metrica Nas\u0131l Kullan\u0131l\u0131r?\">Yandex Metrica Nas\u0131l Kullan\u0131l\u0131r?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.cenuta.com\/blog\/yandex-metrica-nedir-nasil-kurulur-ve-nasil-kullanilir-adim-adim-site-ziyaretci-analizi-rehberi\/#1_Paneli_Taniyin\" title=\"1. Paneli Tan\u0131y\u0131n\">1. Paneli Tan\u0131y\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.cenuta.com\/blog\/yandex-metrica-nedir-nasil-kurulur-ve-nasil-kullanilir-adim-adim-site-ziyaretci-analizi-rehberi\/#2_Segment_Olusturun\" title=\"2. Segment Olu\u015fturun\">2. Segment Olu\u015fturun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.cenuta.com\/blog\/yandex-metrica-nedir-nasil-kurulur-ve-nasil-kullanilir-adim-adim-site-ziyaretci-analizi-rehberi\/#3_Isi_Haritasi_ve_Oturum_Kaydi_Izleyin\" title=\"3. Is\u0131 Haritas\u0131 ve Oturum Kayd\u0131 \u0130zleyin\">3. Is\u0131 Haritas\u0131 ve Oturum Kayd\u0131 \u0130zleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.cenuta.com\/blog\/yandex-metrica-nedir-nasil-kurulur-ve-nasil-kullanilir-adim-adim-site-ziyaretci-analizi-rehberi\/#4_Raporlari_Indirin_ve_Paylasin\" title=\"4. Raporlar\u0131 \u0130ndirin ve Payla\u015f\u0131n\">4. Raporlar\u0131 \u0130ndirin ve Payla\u015f\u0131n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.cenuta.com\/blog\/yandex-metrica-nedir-nasil-kurulur-ve-nasil-kullanilir-adim-adim-site-ziyaretci-analizi-rehberi\/#Sonuc\" title=\"Sonu\u00e7\">Sonu\u00e7<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yandex_Metrica_Nedir\"><\/span>Yandex Metrica Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yandex Metrica, web sitesi ziyaret\u00e7i trafi\u011fini ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 analiz etmeye yarayan \u00fccretsiz bir web analitik arac\u0131d\u0131r. Rus arama motoru devi Yandex taraf\u0131ndan geli\u015ftirilen bu ara\u00e7, \u00f6zellikle kullan\u0131c\u0131 etkile\u015fimini derinlemesine anlamak isteyen site sahipleri ve dijital pazarlamac\u0131lar i\u00e7in \u00f6nemli veriler sunar. Google Analytics&#8217;e g\u00fc\u00e7l\u00fc bir alternatif olarak \u00f6ne \u00e7\u0131kan Yandex Metrica, anl\u0131k ziyaret\u00e7i takibi, \u0131s\u0131 haritas\u0131, oturum kayd\u0131, hedef tan\u0131mlama ve d\u00f6n\u00fc\u015f\u00fcm izleme gibi bir\u00e7ok \u00f6zellikle donat\u0131lm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yandex_Metricanin_Avantajlari\"><\/span>Yandex Metrica&#8217;n\u0131n Avantajlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dccretsiz kullan\u0131m<\/li>\n\n\n\n<li>Ger\u00e7ek zamanl\u0131 analiz<\/li>\n\n\n\n<li>Detayl\u0131 kullan\u0131c\u0131 oturumu kay\u0131tlar\u0131 (Session Replay)<\/li>\n\n\n\n<li>Is\u0131 haritas\u0131 (Heat Map) \u00f6zelli\u011fi ile kullan\u0131c\u0131 etkile\u015fimlerini g\u00f6rselle\u015ftirme<\/li>\n\n\n\n<li>Hedef ve d\u00f6n\u00fc\u015f\u00fcm takibi<\/li>\n\n\n\n<li>Trafik kaynaklar\u0131n\u0131n detayl\u0131 raporlanmas\u0131<\/li>\n\n\n\n<li>Segmentlere ayr\u0131lm\u0131\u015f kullan\u0131c\u0131 analizleri<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yandex_Metrica_Hesabi_Nasil_Olusturulur\"><\/span>Yandex Metrica Hesab\u0131 Nas\u0131l Olu\u015fturulur?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Yandex hesab\u0131 a\u00e7\u0131n<\/strong><br>Yandex Metrica kullanabilmek i\u00e7in bir Yandex hesab\u0131n\u0131z\u0131n olmas\u0131 gerekir. E\u011fer hesab\u0131n\u0131z yoksa <a class=\"\" href=\"https:\/\/passport.yandex.com\">https:\/\/passport.yandex.com<\/a> adresinden \u00fccretsiz \u015fekilde yeni bir hesap olu\u015fturabilirsiniz.<\/li>\n\n\n\n<li><strong>Yandex Metrica&#8217;ya giri\u015f yap\u0131n<\/strong><br>Yandex hesab\u0131n\u0131za giri\u015f yapt\u0131ktan sonra <a class=\"\" href=\"https:\/\/metrica.yandex.com\">https:\/\/metrica.yandex.com<\/a> adresine giderek analiz paneline ula\u015fabilirsiniz.<\/li>\n\n\n\n<li><strong>Yeni bir saya\u00e7 olu\u015fturun<\/strong><br>Panelde \u201cSaya\u00e7 Ekle\u201d butonuna t\u0131klayarak web siteniz i\u00e7in yeni bir saya\u00e7 (counter) olu\u015fturabilirsiniz. Saya\u00e7 olu\u015fturma s\u0131ras\u0131nda sizden \u015fu bilgiler istenir:\n<ul class=\"wp-block-list\">\n<li>Web sitesi adresi<\/li>\n\n\n\n<li>Saya\u00e7 ad\u0131<\/li>\n\n\n\n<li>Saat dilimi ve veri payla\u015f\u0131m\u0131 izinleri<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0130zleme kodunu al\u0131n<\/strong><br>Saya\u00e7 olu\u015fturulduktan sonra, Yandex size bir JavaScript izleme kodu verir. Bu kodu web sitenizin t\u00fcm sayfalar\u0131nda <code>&lt;head&gt;<\/code> etiketinin hemen alt\u0131na yerle\u015ftirmeniz gerekir.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yandex_Metrica_Nasil_Kurulur\"><\/span>Yandex Metrica Nas\u0131l Kurulur?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WordPress_icin_Yandex_Metrica_Kurulumu\"><\/span>WordPress i\u00e7in Yandex Metrica Kurulumu<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Manuel y\u00f6ntemle kurulum:<\/strong><br>WordPress teman\u0131z\u0131n <code>header.php<\/code> dosyas\u0131na eri\u015ferek izleme kodunu <code>&lt;head&gt;<\/code> etiketinin alt\u0131na yap\u0131\u015ft\u0131rabilirsiniz.<\/li>\n\n\n\n<li><strong>Eklenti kullanarak kurulum:<\/strong><br>\u201cInsert Headers and Footers\u201d gibi bir eklenti arac\u0131l\u0131\u011f\u0131yla kodu eklemeniz m\u00fcmk\u00fcnd\u00fcr. Eklenti kurulduktan sonra kodu kolayca yap\u0131\u015ft\u0131rabilece\u011finiz bir aray\u00fcz sunar.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diger_Platformlar_icin_Kurulum\"><\/span>Di\u011fer Platformlar i\u00e7in Kurulum<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>E\u011fer \u00f6zel bir yaz\u0131l\u0131m veya farkl\u0131 CMS altyap\u0131s\u0131 kullan\u0131yorsan\u0131z, izleme kodunu do\u011frudan HTML dosyalar\u0131n\u0131za veya ilgili \u015fablon sistemine eklemeniz yeterlidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yandex_Metrica_ile_Hangi_Veriler_Takip_Edilir\"><\/span>Yandex Metrica ile Hangi Veriler Takip Edilir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Anl\u0131k Ziyaret\u00e7i Takibi:<\/strong><br>Web sitenizde o an aktif olan kullan\u0131c\u0131lar\u0131 ve hangi sayfalarda gezindiklerini g\u00f6rebilirsiniz.<\/li>\n\n\n\n<li><strong>Ziyaret\u00e7i Kaynaklar\u0131:<\/strong><br>Ziyaret\u00e7ilerin sitenize nas\u0131l ula\u015ft\u0131\u011f\u0131n\u0131 (organik arama, do\u011frudan giri\u015f, y\u00f6nlendirme ba\u011flant\u0131lar\u0131 vs.) analiz edebilirsiniz.<\/li>\n\n\n\n<li><strong>Kullan\u0131c\u0131 Davran\u0131\u015flar\u0131:<\/strong><br>Kullan\u0131c\u0131lar\u0131n sayfa \u00fczerindeki hareketlerini, t\u0131klama haritas\u0131 ve scroll haritas\u0131 \u00fczerinden g\u00f6zlemleyebilirsiniz.<\/li>\n\n\n\n<li><strong>Session Replay (Oturum Kayd\u0131):<\/strong><br>Kullan\u0131c\u0131lar\u0131n site i\u00e7indeki hareketlerini birebir video format\u0131nda izleyerek deneyimlerini analiz edebilirsiniz.<\/li>\n\n\n\n<li><strong>D\u00f6n\u00fc\u015f\u00fcm ve Hedef Takibi:<\/strong><br>\u00d6rne\u011fin bir form doldurma i\u015flemi, sat\u0131n alma veya belirli bir sayfaya ula\u015fma gibi eylemler hedef olarak tan\u0131mlanabilir. Metrica bu hedeflerin ger\u00e7ekle\u015fme oranlar\u0131n\u0131 takip eder.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yandex_Metrica_Nasil_Kullanilir\"><\/span>Yandex Metrica Nas\u0131l Kullan\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Paneli_Taniyin\"><\/span>1. <strong>Paneli Tan\u0131y\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Panelde trafik \u00f6zetleri, kullan\u0131c\u0131 davran\u0131\u015flar\u0131 ve d\u00f6n\u00fc\u015f\u00fcmler gibi ba\u015fl\u0131klar yer al\u0131r. Sol men\u00fcden bu sekmelere ula\u015farak detayl\u0131 raporlar\u0131 g\u00f6rebilirsiniz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Segment_Olusturun\"><\/span>2. <strong>Segment Olu\u015fturun<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Kullan\u0131c\u0131lar\u0131 lokasyon, cihaz t\u00fcr\u00fc, trafik kayna\u011f\u0131 gibi farkl\u0131 kriterlere g\u00f6re filtreleyerek segmentlere ay\u0131rabilir, bu sayede daha anlaml\u0131 analizler yapabilirsiniz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Isi_Haritasi_ve_Oturum_Kaydi_Izleyin\"><\/span>3. <strong>Is\u0131 Haritas\u0131 ve Oturum Kayd\u0131 \u0130zleyin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Sayfa \u00fczerinde kullan\u0131c\u0131lar\u0131n en \u00e7ok t\u0131klad\u0131\u011f\u0131 ve gezindi\u011fi alanlar\u0131 g\u00f6rmek i\u00e7in \u0131s\u0131 haritas\u0131 sekmesini kullan\u0131n. Ayr\u0131ca, oturum kay\u0131tlar\u0131 ile kullan\u0131c\u0131lar\u0131n sayfada nas\u0131l davrand\u0131\u011f\u0131n\u0131 birebir g\u00f6zlemleyebilirsiniz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Raporlari_Indirin_ve_Paylasin\"><\/span>4. <strong>Raporlar\u0131 \u0130ndirin ve Payla\u015f\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Haz\u0131rlanan raporlar\u0131 CSV veya PDF format\u0131nda indirerek tak\u0131m arkada\u015flar\u0131n\u0131zla ya da m\u00fc\u015fterilerinizle payla\u015fabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sonuc\"><\/span>Sonu\u00e7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yandex Metrica, web sitesi trafi\u011fini anlamak ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 analiz etmek isteyen herkes i\u00e7in g\u00fc\u00e7l\u00fc ve \u00fccretsiz bir ara\u00e7t\u0131r. \u00d6zellikle k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelerin b\u00fct\u00e7esini zorlamadan detayl\u0131 veri analizi yapmalar\u0131n\u0131 sa\u011flar. Kolay kurulumu ve kapsaml\u0131 analiz \u00f6zellikleri sayesinde dijital pazarlama ve kullan\u0131c\u0131 deneyimi stratejilerinizi geli\u015ftirmenize yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p>Dijital d\u00fcnyada rekabetin her ge\u00e7en g\u00fcn artt\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde, kullan\u0131c\u0131 verilerini do\u011fru analiz etmek, ba\u015far\u0131ya ula\u015fman\u0131n en \u00f6nemli ad\u0131mlar\u0131ndan biridir. Bu nedenle Yandex Metrica, her site sahibi i\u00e7in vazge\u00e7ilmez bir yard\u0131mc\u0131 olabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yandex Metrica Nedir? 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