{"id":22980,"date":"2025-03-19T07:50:02","date_gmt":"2025-03-19T04:50:02","guid":{"rendered":"https:\/\/www.cenuta.com\/blog\/?p=22980"},"modified":"2025-03-19T07:50:04","modified_gmt":"2025-03-19T04:50:04","slug":"aida-modeli-nedir-dijital-reklamcilikta-aidanin-kullanimi","status":"publish","type":"post","link":"https:\/\/www.cenuta.com\/blog\/aida-modeli-nedir-dijital-reklamcilikta-aidanin-kullanimi\/","title":{"rendered":"AIDA Modeli Nedir? Dijital Reklamc\u0131l\u0131kta AIDA\u2019n\u0131n Kullan\u0131m\u0131"},"content":{"rendered":"\n<p>AIDA modeli, t\u00fcketicinin bir \u00fcr\u00fcn\u00fc veya hizmeti ke\u015ffetmesinden sat\u0131n alma a\u015famas\u0131na kadar ge\u00e7irdi\u011fi s\u00fcreci a\u00e7\u0131klayan temel pazarlama modellerinden biridir. Dijital reklamc\u0131l\u0131kta etkili d\u00f6n\u00fc\u015f\u00fcmler sa\u011flamak i\u00e7in kullan\u0131lan bu model, d\u00f6rt a\u015famadan olu\u015fur: dikkat \u00e7ekme, ilgi uyand\u0131rma, arzu olu\u015fturma ve harekete ge\u00e7irme.<\/p>\n\n\n\n<p>Bu makalede AIDA modelinin ne oldu\u011funu, dijital reklamc\u0131l\u0131kta nas\u0131l kullan\u0131ld\u0131\u011f\u0131n\u0131 ve ba\u015far\u0131l\u0131 bir pazarlama stratejisi olu\u015fturmak i\u00e7in nas\u0131l optimize edilebilece\u011fini detayl\u0131 olarak inceleyece\u011fiz.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6f24563760f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6f24563760f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.cenuta.com\/blog\/aida-modeli-nedir-dijital-reklamcilikta-aidanin-kullanimi\/#AIDA_Modeli_Nedir\" title=\"AIDA Modeli Nedir?\">AIDA Modeli Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.cenuta.com\/blog\/aida-modeli-nedir-dijital-reklamcilikta-aidanin-kullanimi\/#AIDA_Modelinin_Dijital_Reklamciliktaki_Kullanimi\" title=\"AIDA Modelinin Dijital Reklamc\u0131l\u0131ktaki Kullan\u0131m\u0131\">AIDA Modelinin Dijital Reklamc\u0131l\u0131ktaki Kullan\u0131m\u0131<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.cenuta.com\/blog\/aida-modeli-nedir-dijital-reklamcilikta-aidanin-kullanimi\/#Dikkat_Cekme_Attention\" title=\"Dikkat \u00c7ekme (Attention)\">Dikkat \u00c7ekme (Attention)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.cenuta.com\/blog\/aida-modeli-nedir-dijital-reklamcilikta-aidanin-kullanimi\/#Ilgi_Uyandirma_Interest\" title=\"\u0130lgi Uyand\u0131rma (Interest)\">\u0130lgi Uyand\u0131rma (Interest)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.cenuta.com\/blog\/aida-modeli-nedir-dijital-reklamcilikta-aidanin-kullanimi\/#Arzu_Olusturma_Desire\" title=\"Arzu Olu\u015fturma (Desire)\">Arzu Olu\u015fturma (Desire)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.cenuta.com\/blog\/aida-modeli-nedir-dijital-reklamcilikta-aidanin-kullanimi\/#Harekete_Gecirme_Action\" title=\"Harekete Ge\u00e7irme (Action)\">Harekete Ge\u00e7irme (Action)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.cenuta.com\/blog\/aida-modeli-nedir-dijital-reklamcilikta-aidanin-kullanimi\/#AIDA_Modelinin_Ornek_Uygulamalari\" title=\"AIDA Modelinin \u00d6rnek Uygulamalar\u0131\">AIDA Modelinin \u00d6rnek Uygulamalar\u0131<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.cenuta.com\/blog\/aida-modeli-nedir-dijital-reklamcilikta-aidanin-kullanimi\/#Google_Ads_Reklami_Icin_AIDA_Modeli\" title=\"Google Ads Reklam\u0131 \u0130\u00e7in AIDA Modeli\">Google Ads Reklam\u0131 \u0130\u00e7in AIDA Modeli<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.cenuta.com\/blog\/aida-modeli-nedir-dijital-reklamcilikta-aidanin-kullanimi\/#E-Ticaret_Reklami_Icin_AIDA_Modeli\" title=\"E-Ticaret Reklam\u0131 \u0130\u00e7in AIDA Modeli\">E-Ticaret Reklam\u0131 \u0130\u00e7in AIDA Modeli<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.cenuta.com\/blog\/aida-modeli-nedir-dijital-reklamcilikta-aidanin-kullanimi\/#E-Posta_Pazarlamasi_Icin_AIDA_Modeli\" title=\"E-Posta Pazarlamas\u0131 \u0130\u00e7in AIDA Modeli\">E-Posta Pazarlamas\u0131 \u0130\u00e7in AIDA Modeli<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.cenuta.com\/blog\/aida-modeli-nedir-dijital-reklamcilikta-aidanin-kullanimi\/#AIDA_Modelinin_Avantajlari_ve_Dezavantajlari\" title=\"AIDA Modelinin Avantajlar\u0131 ve Dezavantajlar\u0131\">AIDA Modelinin Avantajlar\u0131 ve Dezavantajlar\u0131<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.cenuta.com\/blog\/aida-modeli-nedir-dijital-reklamcilikta-aidanin-kullanimi\/#Avantajlari\" title=\"Avantajlar\u0131\">Avantajlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.cenuta.com\/blog\/aida-modeli-nedir-dijital-reklamcilikta-aidanin-kullanimi\/#Dezavantajlari\" title=\"Dezavantajlar\u0131\">Dezavantajlar\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.cenuta.com\/blog\/aida-modeli-nedir-dijital-reklamcilikta-aidanin-kullanimi\/#Sonuc\" title=\"Sonu\u00e7\">Sonu\u00e7<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AIDA_Modeli_Nedir\"><\/span><strong>AIDA Modeli Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AIDA modeli, pazarlama ve reklamc\u0131l\u0131kta m\u00fc\u015fterinin karar alma s\u00fcrecini a\u00e7\u0131klayan klasik bir yakla\u015f\u0131md\u0131r. D\u00f6rt temel a\u015famadan olu\u015fur:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dikkat (Attention):<\/strong> Kullan\u0131c\u0131n\u0131n ilgisini \u00e7ekmek<\/li>\n\n\n\n<li><strong>\u0130lgi (Interest):<\/strong> Kullan\u0131c\u0131y\u0131 \u00fcr\u00fcn veya hizmet hakk\u0131nda daha fazla bilgi edinmeye te\u015fvik etmek<\/li>\n\n\n\n<li><strong>Arzu (Desire):<\/strong> Kullan\u0131c\u0131n\u0131n \u00fcr\u00fcn\u00fc istemesini sa\u011flamak<\/li>\n\n\n\n<li><strong>Hareket (Action):<\/strong> Kullan\u0131c\u0131y\u0131 sat\u0131n alma veya ba\u015fka bir d\u00f6n\u00fc\u015f\u00fcm eylemi yapmaya y\u00f6nlendirmek<\/li>\n<\/ul>\n\n\n\n<p>Bu model, i\u00e7erik pazarlamas\u0131ndan reklam kampanyalar\u0131na kadar bir\u00e7ok alanda uygulanabilir ve kullan\u0131c\u0131lar\u0131 sat\u0131\u015f hunisinin farkl\u0131 a\u015famalar\u0131nda y\u00f6nlendirmek i\u00e7in kullan\u0131l\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AIDA_Modelinin_Dijital_Reklamciliktaki_Kullanimi\"><\/span><strong>AIDA Modelinin Dijital Reklamc\u0131l\u0131ktaki Kullan\u0131m\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AIDA modeli, dijital pazarlamada d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak i\u00e7in kullan\u0131lan etkili bir y\u00f6ntemdir. Her a\u015famada kullan\u0131c\u0131y\u0131 y\u00f6nlendirmek i\u00e7in farkl\u0131 stratejiler uygulan\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dikkat_Cekme_Attention\"><\/span><strong>Dikkat \u00c7ekme (Attention)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Dijital d\u00fcnyada dikkat \u00e7ekmek giderek zorla\u015fmaktad\u0131r. Reklamlar, e-posta pazarlamas\u0131 ve sosyal medya i\u00e7erikleriyle kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekmek i\u00e7in \u015fu y\u00f6ntemler kullan\u0131labilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>G\u00f6rseller ve Videolar:<\/strong> Renkli, \u00e7arp\u0131c\u0131 g\u00f6rseller ve k\u0131sa videolar, ilk izlenimde dikkat \u00e7ekmeyi sa\u011flar.<\/li>\n\n\n\n<li><strong>Ba\u015fl\u0131klar:<\/strong> Etkileyici ve merak uyand\u0131r\u0131c\u0131 ba\u015fl\u0131klar kullanarak i\u00e7eri\u011fin \u00f6ne \u00e7\u0131kmas\u0131n\u0131 sa\u011flamak gerekir.<\/li>\n\n\n\n<li><strong>Reklam Konumland\u0131rmas\u0131:<\/strong> Google Ads, Facebook ve Instagram reklamlar\u0131nda do\u011fru hedefleme yap\u0131larak dikkat \u00e7ekici kampanyalar olu\u015fturulabilir.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ilgi_Uyandirma_Interest\"><\/span><strong>\u0130lgi Uyand\u0131rma (Interest)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Dikkatini \u00e7ekti\u011finiz kullan\u0131c\u0131n\u0131n ilgisini art\u0131rmak i\u00e7in i\u00e7eri\u011fin faydal\u0131 ve bilgilendirici olmas\u0131 gerekir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fayda Odakl\u0131 \u0130\u00e7erik:<\/strong> \u00dcr\u00fcn veya hizmetin kullan\u0131c\u0131ya nas\u0131l bir de\u011fer sundu\u011fu a\u00e7\u0131k\u00e7a belirtilmelidir.<\/li>\n\n\n\n<li><strong>Etkileyici Hikayeler:<\/strong> Hikaye anlat\u0131m\u0131 (storytelling) tekni\u011fiyle, markan\u0131n veya \u00fcr\u00fcn\u00fcn arkas\u0131ndaki hikaye payla\u015f\u0131labilir.<\/li>\n\n\n\n<li><strong>Etkile\u015fimli \u0130\u00e7erikler:<\/strong> Kullan\u0131c\u0131larla etkile\u015fim kurmak i\u00e7in anketler, testler ve interaktif i\u00e7erikler kullan\u0131labilir.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Arzu_Olusturma_Desire\"><\/span><strong>Arzu Olu\u015fturma (Desire)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Bu a\u015famada, t\u00fcketicinin \u00fcr\u00fcn\u00fc veya hizmeti ger\u00e7ekten istemesi sa\u011flan\u0131r. Bunun i\u00e7in \u015fu tekniklerden yararlan\u0131labilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sosyal Kan\u0131tlar (Social Proof):<\/strong> M\u00fc\u015fteri yorumlar\u0131, ba\u015far\u0131 hikayeleri ve kullan\u0131c\u0131 deneyimleri payla\u015f\u0131lmal\u0131d\u0131r.<\/li>\n\n\n\n<li><strong>\u00d6zel Teklifler:<\/strong> K\u0131sa s\u00fcreli indirimler, promosyonlar ve \u00f6zel kampanyalar, kullan\u0131c\u0131n\u0131n sat\u0131n alma iste\u011fini art\u0131rabilir.<\/li>\n\n\n\n<li><strong>Demolar ve \u00dccretsiz Denemeler:<\/strong> Kullan\u0131c\u0131lara \u00fcr\u00fcn\u00fc deneme f\u0131rsat\u0131 sunmak, onlar\u0131n ilgisini daha fazla \u00e7eker.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Harekete_Gecirme_Action\"><\/span><strong>Harekete Ge\u00e7irme (Action)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Son a\u015famada, t\u00fcketiciyi bir eyleme y\u00f6nlendirmek gerekir. Bunun i\u00e7in \u015fu y\u00f6ntemler kullan\u0131labilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>G\u00fc\u00e7l\u00fc ve Net \u00c7a\u011fr\u0131lar (CTA &#8211; Call to Action):<\/strong> &#8220;Hemen Sat\u0131n Al&#8221;, &#8220;\u015eimdi \u00dccretsiz Deneyin&#8221; gibi a\u00e7\u0131k ve net ifadeler kullan\u0131lmal\u0131d\u0131r.<\/li>\n\n\n\n<li><strong>Sat\u0131n Alma S\u00fcrecinin Kolayla\u015ft\u0131r\u0131lmas\u0131:<\/strong> Karma\u015f\u0131k ve uzun \u00f6deme s\u00fcre\u00e7leri yerine h\u0131zl\u0131 ve basit sat\u0131n alma se\u00e7enekleri sunulmal\u0131d\u0131r.<\/li>\n\n\n\n<li><strong>Aciliyet Yaratma:<\/strong> &#8220;Bu f\u0131rsat yaln\u0131zca bug\u00fcn ge\u00e7erli&#8221; gibi ifadelerle kullan\u0131c\u0131lar\u0131n h\u0131zl\u0131 karar almas\u0131 sa\u011flanabilir.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AIDA_Modelinin_Ornek_Uygulamalari\"><\/span><strong>AIDA Modelinin \u00d6rnek Uygulamalar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Ads_Reklami_Icin_AIDA_Modeli\"><\/span><strong>Google Ads Reklam\u0131 \u0130\u00e7in AIDA Modeli<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dikkat:<\/strong> &#8220;Web siteniz neden Google\u2019da \u00fcst s\u0131ralarda de\u011fil?&#8221;<\/li>\n\n\n\n<li><strong>\u0130lgi:<\/strong> &#8220;SEO dan\u0131\u015fmanl\u0131\u011f\u0131 hizmetimizle ilk sayfaya \u00e7\u0131kabilirsiniz!&#8221;<\/li>\n\n\n\n<li><strong>Arzu:<\/strong> &#8220;500\u2019den fazla i\u015fletme bu hizmeti kullanarak daha fazla m\u00fc\u015fteri kazand\u0131.&#8221;<\/li>\n\n\n\n<li><strong>Hareket:<\/strong> &#8220;\u015eimdi \u00fccretsiz SEO analizi al\u0131n!&#8221;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-Ticaret_Reklami_Icin_AIDA_Modeli\"><\/span><strong>E-Ticaret Reklam\u0131 \u0130\u00e7in AIDA Modeli<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dikkat:<\/strong> &#8220;Yeni nesil ak\u0131ll\u0131 saat: Daha fazla \u00f6zellik, daha uygun fiyat!&#8221;<\/li>\n\n\n\n<li><strong>\u0130lgi:<\/strong> &#8220;Uyku takibi, spor modlar\u0131 ve uzun pil \u00f6mr\u00fcyle hayat\u0131n\u0131z\u0131 kolayla\u015ft\u0131r\u0131n.&#8221;<\/li>\n\n\n\n<li><strong>Arzu:<\/strong> &#8220;M\u00fc\u015fterilerimizin %95\u2019i bu ak\u0131ll\u0131 saati tavsiye ediyor!&#8221;<\/li>\n\n\n\n<li><strong>Hareket:<\/strong> &#8220;Bug\u00fcn sipari\u015f ver, ertesi g\u00fcn kap\u0131na gelsin!&#8221;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-Posta_Pazarlamasi_Icin_AIDA_Modeli\"><\/span><strong>E-Posta Pazarlamas\u0131 \u0130\u00e7in AIDA Modeli<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dikkat:<\/strong> &#8220;Dijital pazarlamada b\u00fcy\u00fcme f\u0131rsat\u0131n\u0131 ka\u00e7\u0131rmay\u0131n!&#8221;<\/li>\n\n\n\n<li><strong>\u0130lgi:<\/strong> &#8220;Sosyal medya reklamlar\u0131m\u0131zla i\u015fletmenizin eri\u015fimini art\u0131rabilirsiniz.&#8221;<\/li>\n\n\n\n<li><strong>Arzu:<\/strong> &#8220;10.000\u2019den fazla i\u015fletme bu stratejilerle d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rd\u0131!&#8221;<\/li>\n\n\n\n<li><strong>Hareket:<\/strong> &#8220;Hemen kaydolun ve \u00f6zel indirimden yararlan\u0131n!&#8221;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AIDA_Modelinin_Avantajlari_ve_Dezavantajlari\"><\/span><strong>AIDA Modelinin Avantajlar\u0131 ve Dezavantajlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avantajlari\"><\/span><strong>Avantajlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Basit ve anla\u015f\u0131l\u0131r bir modeldir.<\/li>\n\n\n\n<li>Dijital pazarlama stratejilerinde uygulanabilir.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131lar\u0131n karar alma s\u00fcre\u00e7lerini y\u00f6nlendirmeye yard\u0131mc\u0131 olur.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dezavantajlari\"><\/span><strong>Dezavantajlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lineer bir model oldu\u011fu i\u00e7in baz\u0131 modern pazarlama s\u00fcre\u00e7lerine tam olarak uyum sa\u011flamayabilir.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131lar\u0131n daha karma\u015f\u0131k sat\u0131n alma yolculuklar\u0131 oldu\u011fu i\u00e7in ek stratejiler gerekebilir.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sonuc\"><\/span><strong>Sonu\u00e7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AIDA modeli, dijital reklamc\u0131l\u0131k ve pazarlamada halen ge\u00e7erlili\u011fini koruyan etkili bir yakla\u015f\u0131md\u0131r. 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