{"id":22863,"date":"2025-02-25T08:07:56","date_gmt":"2025-02-25T05:07:56","guid":{"rendered":"https:\/\/www.cenuta.com\/blog\/?p=22863"},"modified":"2025-02-25T08:07:58","modified_gmt":"2025-02-25T05:07:58","slug":"pazar-arastirmasi-nedir-ve-nasil-yapilir-etkili-pazar-arastirmasi-stratejileri-ile-basariya-ulasin","status":"publish","type":"post","link":"https:\/\/www.cenuta.com\/blog\/pazar-arastirmasi-nedir-ve-nasil-yapilir-etkili-pazar-arastirmasi-stratejileri-ile-basariya-ulasin\/","title":{"rendered":"Pazar Ara\u015ft\u0131rmas\u0131 Nedir Ve Nas\u0131l Yap\u0131l\u0131r? Etkili Pazar Ara\u015ft\u0131rmas\u0131 Stratejileri ile Ba\u015far\u0131ya Ula\u015f\u0131n"},"content":{"rendered":"\n<p>G\u00fcn\u00fcm\u00fcz rekabet\u00e7i i\u015f d\u00fcnyas\u0131nda ba\u015far\u0131l\u0131 olman\u0131n anahtar\u0131, do\u011fru ve etkili pazar ara\u015ft\u0131rmas\u0131 yapmaktan ge\u00e7er. <strong>Pazar ara\u015ft\u0131rmas\u0131<\/strong>, hedef kitlenizi, rakiplerinizi ve sekt\u00f6r dinamiklerini anlaman\u0131za yard\u0131mc\u0131 olan kritik bir s\u00fcre\u00e7tir. Do\u011fru stratejilerle y\u00fcr\u00fct\u00fclen bir pazar ara\u015ft\u0131rmas\u0131, i\u015fletmenizin b\u00fcy\u00fcmesini h\u0131zland\u0131rabilir, m\u00fc\u015fteri memnuniyetini art\u0131rabilir ve daha bilin\u00e7li kararlar alman\u0131za katk\u0131 sa\u011flayabilir. Bu makalede, pazar ara\u015ft\u0131rmas\u0131n\u0131n ne oldu\u011funu, nas\u0131l yap\u0131laca\u011f\u0131n\u0131 ve etkili stratejileri detayl\u0131 bir \u015fekilde ele alaca\u011f\u0131z.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a209fbdb418f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a209fbdb418f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.cenuta.com\/blog\/pazar-arastirmasi-nedir-ve-nasil-yapilir-etkili-pazar-arastirmasi-stratejileri-ile-basariya-ulasin\/#Pazar_Arastirmasi_Nedir\" title=\"Pazar Ara\u015ft\u0131rmas\u0131 Nedir?\">Pazar Ara\u015ft\u0131rmas\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.cenuta.com\/blog\/pazar-arastirmasi-nedir-ve-nasil-yapilir-etkili-pazar-arastirmasi-stratejileri-ile-basariya-ulasin\/#Pazar_Arastirmasi_Nasil_Yapilir\" title=\"Pazar Ara\u015ft\u0131rmas\u0131 Nas\u0131l Yap\u0131l\u0131r?\">Pazar Ara\u015ft\u0131rmas\u0131 Nas\u0131l Yap\u0131l\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.cenuta.com\/blog\/pazar-arastirmasi-nedir-ve-nasil-yapilir-etkili-pazar-arastirmasi-stratejileri-ile-basariya-ulasin\/#1_Hedef_Belirleme\" title=\"1. Hedef Belirleme\">1. Hedef Belirleme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.cenuta.com\/blog\/pazar-arastirmasi-nedir-ve-nasil-yapilir-etkili-pazar-arastirmasi-stratejileri-ile-basariya-ulasin\/#2_Hedef_Kitleyi_Tanimlama\" title=\"2. Hedef Kitleyi Tan\u0131mlama\">2. Hedef Kitleyi Tan\u0131mlama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.cenuta.com\/blog\/pazar-arastirmasi-nedir-ve-nasil-yapilir-etkili-pazar-arastirmasi-stratejileri-ile-basariya-ulasin\/#3_Veri_Toplama\" title=\"3. Veri Toplama\">3. Veri Toplama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.cenuta.com\/blog\/pazar-arastirmasi-nedir-ve-nasil-yapilir-etkili-pazar-arastirmasi-stratejileri-ile-basariya-ulasin\/#4_Verileri_Analiz_Etme\" title=\"4. Verileri Analiz Etme\">4. Verileri Analiz Etme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.cenuta.com\/blog\/pazar-arastirmasi-nedir-ve-nasil-yapilir-etkili-pazar-arastirmasi-stratejileri-ile-basariya-ulasin\/#5_Sonuclari_Yorumlama_ve_Strateji_Gelistirme\" title=\"5. Sonu\u00e7lar\u0131 Yorumlama ve Strateji Geli\u015ftirme\">5. Sonu\u00e7lar\u0131 Yorumlama ve Strateji Geli\u015ftirme<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.cenuta.com\/blog\/pazar-arastirmasi-nedir-ve-nasil-yapilir-etkili-pazar-arastirmasi-stratejileri-ile-basariya-ulasin\/#Etkili_Pazar_Arastirmasi_Stratejileri\" title=\"Etkili Pazar Ara\u015ft\u0131rmas\u0131 Stratejileri\">Etkili Pazar Ara\u015ft\u0131rmas\u0131 Stratejileri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.cenuta.com\/blog\/pazar-arastirmasi-nedir-ve-nasil-yapilir-etkili-pazar-arastirmasi-stratejileri-ile-basariya-ulasin\/#1_Dijital_Araclardan_Yararlanma\" title=\"1. Dijital Ara\u00e7lardan Yararlanma\">1. Dijital Ara\u00e7lardan Yararlanma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.cenuta.com\/blog\/pazar-arastirmasi-nedir-ve-nasil-yapilir-etkili-pazar-arastirmasi-stratejileri-ile-basariya-ulasin\/#2_Musteri_Geri_Bildirimlerine_Onem_Verme\" title=\"2. M\u00fc\u015fteri Geri Bildirimlerine \u00d6nem Verme\">2. M\u00fc\u015fteri Geri Bildirimlerine \u00d6nem Verme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.cenuta.com\/blog\/pazar-arastirmasi-nedir-ve-nasil-yapilir-etkili-pazar-arastirmasi-stratejileri-ile-basariya-ulasin\/#3_Rakiplerinizi_Surekli_Takip_Edin\" title=\"3. Rakiplerinizi S\u00fcrekli Takip Edin\">3. Rakiplerinizi S\u00fcrekli Takip Edin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.cenuta.com\/blog\/pazar-arastirmasi-nedir-ve-nasil-yapilir-etkili-pazar-arastirmasi-stratejileri-ile-basariya-ulasin\/#4_Trendleri_ve_Pazar_Dinamiklerini_Izleme\" title=\"4. Trendleri ve Pazar Dinamiklerini \u0130zleme\">4. Trendleri ve Pazar Dinamiklerini \u0130zleme<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.cenuta.com\/blog\/pazar-arastirmasi-nedir-ve-nasil-yapilir-etkili-pazar-arastirmasi-stratejileri-ile-basariya-ulasin\/#Sonuc\" title=\"Sonu\u00e7\">Sonu\u00e7<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pazar_Arastirmasi_Nedir\"><\/span>Pazar Ara\u015ft\u0131rmas\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pazar ara\u015ft\u0131rmas\u0131, bir \u00fcr\u00fcn veya hizmetin potansiyel m\u00fc\u015fterileri ve hedef pazardaki rekabet ko\u015fullar\u0131 hakk\u0131nda bilgi toplama s\u00fcrecidir. \u0130\u015fletmeler, t\u00fcketici tercihlerini, pazar trendlerini ve rekabet ortam\u0131n\u0131 analiz ederek daha bilin\u00e7li kararlar alabilirler.<\/p>\n\n\n\n<p>Pazar ara\u015ft\u0131rmas\u0131, iki ana t\u00fcre ayr\u0131l\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Birincil (Primer) Ara\u015ft\u0131rma:<\/strong> Do\u011frudan m\u00fc\u015fterilerle yap\u0131lan anketler, odak gruplar\u0131, birebir g\u00f6r\u00fc\u015fmeler gibi y\u00f6ntemleri i\u00e7erir.<\/li>\n\n\n\n<li><strong>\u0130kincil (Sekonder) Ara\u015ft\u0131rma:<\/strong> Kamuya a\u00e7\u0131k raporlar, sekt\u00f6r analizleri, rakip \u015firketlerin verileri gibi \u00f6nceden yay\u0131nlanm\u0131\u015f bilgileri kapsar.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pazar_Arastirmasi_Nasil_Yapilir\"><\/span>Pazar Ara\u015ft\u0131rmas\u0131 Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Etkili bir pazar ara\u015ft\u0131rmas\u0131 s\u00fcreci a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 takip eder:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Hedef_Belirleme\"><\/span>1. <strong>Hedef Belirleme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pazar ara\u015ft\u0131rmas\u0131 yapmadan \u00f6nce, neyi \u00f6\u011frenmek istedi\u011finizi net bir \u015fekilde belirlemelisiniz. \u00d6rne\u011fin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yeni bir \u00fcr\u00fcn piyasaya s\u00fcrmeden \u00f6nce m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 anlamak<\/li>\n\n\n\n<li>Rakip analizi yaparak pazar bo\u015fluklar\u0131n\u0131 tespit etmek<\/li>\n\n\n\n<li>Mevcut m\u00fc\u015fterilerin beklentilerini de\u011ferlendirmek<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Hedef_Kitleyi_Tanimlama\"><\/span>2. <strong>Hedef Kitleyi Tan\u0131mlama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hedef kitlenizi anlamak, ara\u015ft\u0131rman\u0131n en kritik a\u015famalar\u0131ndan biridir. Demografik veriler (ya\u015f, cinsiyet, gelir d\u00fczeyi), davran\u0131\u015fsal analizler ve t\u00fcketici e\u011filimleri g\u00f6z \u00f6n\u00fcnde bulundurulmal\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Veri_Toplama\"><\/span>3. <strong>Veri Toplama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pazar ara\u015ft\u0131rmas\u0131 yaparken <strong>nitel<\/strong> (kalitatif) ve <strong>nicel<\/strong> (kantitatif) y\u00f6ntemler kullan\u0131labilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Anketler ve Formlar:<\/strong> Geni\u015f kitlelere ula\u015farak do\u011frudan geri bildirim almak i\u00e7in kullan\u0131l\u0131r.<\/li>\n\n\n\n<li><strong>Odak Gruplar\u0131:<\/strong> K\u00fc\u00e7\u00fck bir m\u00fc\u015fteri kitlesiyle derinlemesine g\u00f6r\u00fc\u015fmeler yap\u0131l\u0131r.<\/li>\n\n\n\n<li><strong>Rakip Analizi:<\/strong> Rakiplerin fiyatland\u0131rma, pazarlama stratejileri ve m\u00fc\u015fteri yorumlar\u0131 incelenir.<\/li>\n\n\n\n<li><strong>Sosyal Medya ve Dijital Analizler:<\/strong> Google Analytics, sosyal medya etkile\u015fimleri ve SEO verileri de\u011ferlendirilerek m\u00fc\u015fteri e\u011filimleri analiz edilir.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Verileri_Analiz_Etme\"><\/span>4. <strong>Verileri Analiz Etme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Toplanan veriler do\u011frultusunda anlaml\u0131 sonu\u00e7lar \u00e7\u0131kar\u0131lmal\u0131d\u0131r. Veri analizi, i\u015fletmelerin do\u011fru kararlar almas\u0131n\u0131 sa\u011flar. Bunun i\u00e7in <strong>Google Analytics, SEMrush, Ahrefs<\/strong> gibi analiz ara\u00e7lar\u0131 kullan\u0131labilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Sonuclari_Yorumlama_ve_Strateji_Gelistirme\"><\/span>5. <strong>Sonu\u00e7lar\u0131 Yorumlama ve Strateji Geli\u015ftirme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ara\u015ft\u0131rmadan elde edilen bilgiler \u0131\u015f\u0131\u011f\u0131nda, i\u015fletmenizin pazarlama ve sat\u0131\u015f stratejileri \u015fekillendirilmelidir. Elde edilen i\u00e7g\u00f6r\u00fcler do\u011frultusunda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcr\u00fcn veya hizmet geli\u015ftirme s\u00fcre\u00e7leri optimize edilebilir.<\/li>\n\n\n\n<li>Reklam kampanyalar\u0131 daha verimli hale getirilebilir.<\/li>\n\n\n\n<li>M\u00fc\u015fteri memnuniyeti art\u0131r\u0131labilir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Etkili_Pazar_Arastirmasi_Stratejileri\"><\/span>Etkili Pazar Ara\u015ft\u0131rmas\u0131 Stratejileri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Dijital_Araclardan_Yararlanma\"><\/span>1. <strong>Dijital Ara\u00e7lardan Yararlanma<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google Trends, sosyal medya analiz ara\u00e7lar\u0131, SEO ara\u00e7lar\u0131 ve CRM sistemleri gibi dijital \u00e7\u00f6z\u00fcmler, pazar ara\u015ft\u0131rmas\u0131n\u0131 daha verimli hale getirir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Musteri_Geri_Bildirimlerine_Onem_Verme\"><\/span>2. <strong>M\u00fc\u015fteri Geri Bildirimlerine \u00d6nem Verme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mevcut m\u00fc\u015fterilerinizden gelen yorumlar\u0131 de\u011ferlendirmek, yeni m\u00fc\u015fteriler kazanmak ve \u00fcr\u00fcn geli\u015ftirme s\u00fcrecini optimize etmek a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Rakiplerinizi_Surekli_Takip_Edin\"><\/span>3. <strong>Rakiplerinizi S\u00fcrekli Takip Edin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Rakip analizleri yaparak sekt\u00f6rdeki de\u011fi\u015fimleri takip edebilir ve rekabet avantaj\u0131 elde edebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Trendleri_ve_Pazar_Dinamiklerini_Izleme\"><\/span>4. <strong>Trendleri ve Pazar Dinamiklerini \u0130zleme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sekt\u00f6r\u00fcn\u00fczdeki g\u00fcncel trendleri ve t\u00fcketici davran\u0131\u015flar\u0131n\u0131 yak\u0131ndan takip ederek stratejinizi g\u00fcncel tutabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sonuc\"><\/span>Sonu\u00e7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pazar ara\u015ft\u0131rmas\u0131, i\u015fletmelerin b\u00fcy\u00fcme stratejilerini belirlemede kritik bir rol oynar. Do\u011fru teknikler ve stratejilerle y\u00fcr\u00fct\u00fclen bir pazar ara\u015ft\u0131rmas\u0131, hem m\u00fc\u015fteri memnuniyetini art\u0131r\u0131r hem de rekabet avantaj\u0131 sa\u011flar. <strong>Siz de i\u015fletmenizin ba\u015far\u0131s\u0131n\u0131 art\u0131rmak i\u00e7in d\u00fczenli olarak pazar ara\u015ft\u0131rmas\u0131 yapmal\u0131 ve edindi\u011finiz verileri etkili bir \u015fekilde kullanmal\u0131s\u0131n\u0131z.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fcz rekabet\u00e7i i\u015f d\u00fcnyas\u0131nda ba\u015far\u0131l\u0131 olman\u0131n anahtar\u0131, do\u011fru ve etkili<a href=\"https:\/\/www.cenuta.com\/blog\/pazar-arastirmasi-nedir-ve-nasil-yapilir-etkili-pazar-arastirmasi-stratejileri-ile-basariya-ulasin\/\">&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":22865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[411,698],"class_list":["post-22863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-dijital-pazarlama","tag-pazar-arastirmasi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cenuta.com\/blog\/pazar-arastirmasi-nedir-ve-nasil-yapilir-etkili-pazar-arastirmasi-stratejileri-ile-basariya-ulasin\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pazar Ara\u015ft\u0131rmas\u0131 Nedir Ve Nas\u0131l Yap\u0131l\u0131r? 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