{"id":2083,"date":"2021-11-20T18:24:49","date_gmt":"2021-11-20T15:24:49","guid":{"rendered":"https:\/\/www.cenuta.com\/blog\/?p=2083"},"modified":"2021-11-20T18:24:50","modified_gmt":"2021-11-20T15:24:50","slug":"b2b-ne-demek-b2b-pazarlama-nedir-ve-nasil-yapilir-b2b-pazarlama-stratejisi-ve-ornekleri","status":"publish","type":"post","link":"https:\/\/www.cenuta.com\/blog\/b2b-ne-demek-b2b-pazarlama-nedir-ve-nasil-yapilir-b2b-pazarlama-stratejisi-ve-ornekleri\/","title":{"rendered":"B2B ne demek, B2B pazarlama nedir ve nas\u0131l yap\u0131l\u0131r? B2B pazarlama stratejisi ve \u00f6rnekleri"},"content":{"rendered":"\n<p>E-Ticaret d\u00fcnya genelinde pop\u00fcler  hale gelmesiyle birlikte sistem kendi halinde modellere ayr\u0131lm\u0131\u015f durumda. E-ticaret modelleri <strong>B2B<\/strong>,&nbsp;<strong>B2C<\/strong>,&nbsp;<strong>C2C<\/strong>&nbsp;ve&nbsp;<strong>B2G<\/strong> olarak ayr\u0131l\u0131r. E-ticaret yapmak istiyorsan\u0131z bu modellerden en az birini tercih etmelisiniz. <strong>B2B<\/strong> ticaret modeli di\u011fer modellerden daha fazla \u00f6n plana \u00e7\u0131kmaktad\u0131r. B2B ticaret modeli sadece online de\u011fil geleneksel ticarette de kullan\u0131l\u0131yor.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a20ad2022169\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a20ad2022169\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.cenuta.com\/blog\/b2b-ne-demek-b2b-pazarlama-nedir-ve-nasil-yapilir-b2b-pazarlama-stratejisi-ve-ornekleri\/#B2B_Pazarlama_Nedir\" title=\"B2B Pazarlama Nedir?\">B2B Pazarlama Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.cenuta.com\/blog\/b2b-ne-demek-b2b-pazarlama-nedir-ve-nasil-yapilir-b2b-pazarlama-stratejisi-ve-ornekleri\/#B2B_Pazarlama_Nasil_Yapilir\" title=\"B2B Pazarlama Nas\u0131l Yap\u0131l\u0131r?\">B2B Pazarlama Nas\u0131l Yap\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.cenuta.com\/blog\/b2b-ne-demek-b2b-pazarlama-nedir-ve-nasil-yapilir-b2b-pazarlama-stratejisi-ve-ornekleri\/#B2B_Pazarlama_Stratejisi\" title=\"B2B Pazarlama Stratejisi\">B2B Pazarlama Stratejisi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.cenuta.com\/blog\/b2b-ne-demek-b2b-pazarlama-nedir-ve-nasil-yapilir-b2b-pazarlama-stratejisi-ve-ornekleri\/#Arastirma\" title=\"Ara\u015ft\u0131rma\">Ara\u015ft\u0131rma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.cenuta.com\/blog\/b2b-ne-demek-b2b-pazarlama-nedir-ve-nasil-yapilir-b2b-pazarlama-stratejisi-ve-ornekleri\/#Hedefinizi_Kitlenizi_Belirleyin\" title=\"Hedefinizi Kitlenizi Belirleyin\">Hedefinizi Kitlenizi Belirleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.cenuta.com\/blog\/b2b-ne-demek-b2b-pazarlama-nedir-ve-nasil-yapilir-b2b-pazarlama-stratejisi-ve-ornekleri\/#Reklam_Verin\" title=\"Reklam Verin\">Reklam Verin<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.cenuta.com\/blog\/b2b-ne-demek-b2b-pazarlama-nedir-ve-nasil-yapilir-b2b-pazarlama-stratejisi-ve-ornekleri\/#B2B_Pazarlama_Ornekleri\" title=\"B2B Pazarlama \u00d6rnekleri\">B2B Pazarlama \u00d6rnekleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.cenuta.com\/blog\/b2b-ne-demek-b2b-pazarlama-nedir-ve-nasil-yapilir-b2b-pazarlama-stratejisi-ve-ornekleri\/#Turkiyede_B2B_Ornekleri\" title=\"T\u00fcrkiye&#8217;de B2B \u00d6rnekleri\">T\u00fcrkiye&#8217;de B2B \u00d6rnekleri<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.cenuta.com\/blog\/b2b-ne-demek-b2b-pazarlama-nedir-ve-nasil-yapilir-b2b-pazarlama-stratejisi-ve-ornekleri\/#B2B_Pazarlamada_Dikkat_Edilmesi_Gereken_Konular\" title=\"B2B Pazarlamada Dikkat Edilmesi Gereken Konular\">B2B Pazarlamada Dikkat Edilmesi Gereken Konular<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.cenuta.com\/blog\/b2b-ne-demek-b2b-pazarlama-nedir-ve-nasil-yapilir-b2b-pazarlama-stratejisi-ve-ornekleri\/#Temel_olarak_B2B_tabanli_e-ticaret_sitesi_kurmak_icin_neler_gereklidir\" title=\"Temel olarak B2B tabanl\u0131 e-ticaret sitesi kurmak i\u00e7in neler gereklidir?\">Temel olarak B2B tabanl\u0131 e-ticaret sitesi kurmak i\u00e7in neler gereklidir?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2B_Pazarlama_Nedir\"><\/span>B2B Pazarlama Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0130ngilizce de <strong>&#8216;Business to Business<\/strong>&#8216; olan B2B T\u00fcrk\u00e7e&#8217;ye <strong>&#8216;Firmadan Firmaya&#8217;<\/strong> olarak \u00e7evrilebilir. B2B sisteminde \u00fcreticiler t\u00fcketiciye de\u011fil, perakende sat\u0131\u015f yapan ve toplu \u00fcr\u00fcn al\u0131m yapan firmalara \u00fcr\u00fcn satarlar. <strong>B2B <\/strong>terimi, di\u011fer i\u015fletmelere y\u00f6nelik \u00fcr\u00fcn ve hizmetler yaratan t\u00fcm \u015firketleri kapsar. K\u00fc\u00e7\u00fck bir i\u015fletmeniz varsa, muhtemelen yolculu\u011funuzun bir noktas\u0131nda bir <strong>B2B <\/strong>\u015firketi ile \u00e7al\u0131\u015fmak zorunda kalacaks\u0131n\u0131z.<\/p>\n\n\n\n<p>B2B \u015firketleri, di\u011fer i\u015fletmelerin faaliyet g\u00f6stermesi ve b\u00fcy\u00fcmeleri i\u00e7in ihtiya\u00e7 deste\u011fi sunan kurulu\u015flard\u0131r. Her k\u00fc\u00e7\u00fck i\u015fletmenin B2B \u015firketlerine ba\u011fl\u0131 olmas\u0131 daha fazla b\u00fcy\u00fcmesine sebep olur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2B_Pazarlama_Nasil_Yapilir\"><\/span>B2B Pazarlama Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu pazarlama alan\u0131nda iyi olmak i\u00e7in \u00fcr\u00fcn ve hizmetleri tan\u0131man\u0131z gerekiyor. \u015eirketlerin sizi bulmas\u0131 i\u00e7in aramalarda en \u00fcst seviyelere kadar \u00e7\u0131kman\u0131z gerekiyor. Bunun i\u00e7in SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 iyi yapman\u0131z gerekiyor. Bunun yan\u0131 s\u0131ra hedef kitlenizi iyi belirlemeniz gerekir. \u0130yi bir <a href=\"https:\/\/www.cenuta.com\/blog\/e-ticaret-nedir-ve-nasil-yapilir-e-ticaret-sitesi-kurmak-icin-gerekenler-nelerdir\/\">e-ticaret<\/a> stratejisi olu\u015fturman\u0131z gerekmektedir.<\/p>\n\n\n\n<p>Aray\u0131\u015f i\u00e7inde olan bir \u015firketin kar\u015f\u0131s\u0131na en iyi \u015fekilde \u00e7\u0131kmak i\u00e7in gerekli \u00f6nlemleri g\u00f6z \u00f6n\u00fcnde bulundurun.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2B_Pazarlama_Stratejisi\"><\/span><strong>B2B Pazarlama Stratejisi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Arastirma\"><\/span>Ara\u015ft\u0131rma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pazar ara\u015ft\u0131rmas\u0131ndan marka ara\u015ft\u0131rmas\u0131na kadar detayl\u0131 bir \u015fekilde \u00e7al\u0131\u015fmalar, daha bilin\u00e7li kararlar vermenize yard\u0131mc\u0131 olacakt\u0131r. Do\u011fru bir \u015firketle birlikte \u00e7al\u0131\u015fmak sizi daha iyi yerlere getirir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hedefinizi_Kitlenizi_Belirleyin\"><\/span>Hedefinizi Kitlenizi Belirleyin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ba\u015far\u0131l\u0131 B2B pazarlama, m\u00fc\u015fterilerinizin neye ihtiyac\u0131 oldu\u011funu ara\u015ft\u0131rarak ba\u015flar.&nbsp;Bir \u00fcr\u00fcn veya hizmet sunuyor olman\u0131z, m\u00fc\u015fterilerin ko\u015farak gelece\u011fi anlam\u0131na gelmez. Hedef kitlenizi anlayarak hareket etmeniz sizi daha \u00f6ne \u00e7\u0131karacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam_Verin\"><\/span>Reklam Verin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google&#8217;da ve sosyal medya platformlar\u0131nda \u00fccretli reklamlar vererek yeni m\u00fc\u015fteriler \u00e7ekebilirsiniz. Do\u011fru reklam yapmak marka bilinirli\u011finizi artt\u0131rmakla kalmaz harika bir yat\u0131r\u0131m getirisi sa\u011flayabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2B_Pazarlama_Ornekleri\"><\/span><strong>B2B<\/strong> Pazarlama \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Turkiyede_B2B_Ornekleri\"><\/span>T\u00fcrkiye&#8217;de B2B \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00dclkemizde B2B ticaret pazarlamas\u0131n\u0131 kullanan \u015firketler olsa da \u00fclke \u00e7ap\u0131nda di\u011fer \u00fclkeler gibi pop\u00fcler de\u011fil. <strong>Baz\u0131 B2B ticaret modelini kullanan T\u00fcrk \u015firketleri;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>turkishexporter.net<\/li><li>migros.com.tr<\/li><li>tekzen.com.tr<\/li><li>adaoto.com.tr<\/li><li>kvk.com<\/li><\/ul>\n\n\n\n<p><strong>D\u00fcnyadaki en b\u00fcy\u00fck B2B \u015firketleri;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Alibaba.com<\/li><li>Indiamart.com<\/li><li>Europages<\/li><li>DirectIndustry<\/li><li>made-in-china.com<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2B_Pazarlamada_Dikkat_Edilmesi_Gereken_Konular\"><\/span>B2B Pazarlamada Dikkat Edilmesi Gereken Konular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Arama motoru optimizasyonunu \u00e7ok iyi ayarlamak.<\/li><li>E-posta reklamlar\u0131n\u0131 iyi kullanmak.<\/li><li>Dijital reklamlar\u0131 iyi planlamak.<\/li><li>Sms reklamlar\u0131n\u0131 iyi kullanmak<\/li><li>M\u00fc\u015fterilere kar\u015f\u0131 iyi davranmak.<\/li><li>Web sitesi tasar\u0131m\u0131n\u0131 basit yapmak.<\/li><li>Hedef kitlenizi iyi tan\u0131mak.<\/li><li>\u015eirketler aras\u0131 pazarlamay\u0131 iyi tutmak.<\/li><li>Anahtar kelimeleri iyi kullanmay\u0131 bilmek.<\/li><li>\u0130\u00e7erik planlar\u0131n\u0131z\u0131 yaparak ilerlemek.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Temel_olarak_B2B_tabanli_e-ticaret_sitesi_kurmak_icin_neler_gereklidir\"><\/span>Temel olarak B2B tabanl\u0131 e-ticaret sitesi kurmak i\u00e7in neler gereklidir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.cenuta.com\/domain\">Domain<\/a><\/li><li><a href=\"https:\/\/www.cenuta.com\/eticaret-hosting\">E-ticaret hosting<\/a><\/li><li>Yaz\u0131l\u0131m<\/li><li>Reklam b\u00fct\u00e7esi ve stratejisi<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>E-Ticaret d\u00fcnya genelinde pop\u00fcler hale gelmesiyle birlikte sistem kendi halinde<a href=\"https:\/\/www.cenuta.com\/blog\/b2b-ne-demek-b2b-pazarlama-nedir-ve-nasil-yapilir-b2b-pazarlama-stratejisi-ve-ornekleri\/\">&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":2886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[77,78,79],"class_list":["post-2083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-terimler-sozlugu","tag-b2b","tag-e-ticaret","tag-pazarlama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cenuta.com\/blog\/b2b-ne-demek-b2b-pazarlama-nedir-ve-nasil-yapilir-b2b-pazarlama-stratejisi-ve-ornekleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B ne demek, B2B pazarlama nedir ve nas\u0131l yap\u0131l\u0131r? 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