{"id":10028,"date":"2022-01-30T20:57:16","date_gmt":"2022-01-30T17:57:16","guid":{"rendered":"https:\/\/www.cenuta.com\/blog\/?p=10028"},"modified":"2022-01-30T20:57:18","modified_gmt":"2022-01-30T17:57:18","slug":"kpi-nedir-ve-nasil-hesaplanir-kpi-nasil-hazirlanir-ve-belirlenir","status":"publish","type":"post","link":"https:\/\/www.cenuta.com\/blog\/kpi-nedir-ve-nasil-hesaplanir-kpi-nasil-hazirlanir-ve-belirlenir\/","title":{"rendered":"KPI nedir ve nas\u0131l hesaplan\u0131r? KPI nas\u0131l haz\u0131rlan\u0131r ve belirlenir"},"content":{"rendered":"\n<p>K\u00fc\u00e7\u00fck veya b\u00fcy\u00fck fark etmeksizin her kurulu\u015fun hedefleri vard\u0131r. Gerek bireysel gerekse tak\u0131m olarak bu hedeflere ula\u015fmak i\u00e7in farkl\u0131 yollar dener. Bunun i\u00e7in baz\u0131 performanslar sergilenir. Bunlara <strong>KPI <\/strong>denir. KPI asl\u0131nda uzun y\u0131llar boyunca hayat\u0131m\u0131zda olan bir kavramd\u0131r. Ancak son y\u0131llarda terim olarak kullan\u0131lmaya ba\u015flan\u0131lm\u0131\u015ft\u0131r. \u00c7ocukluktan gen\u00e7lik y\u0131llar\u0131na, \u00fcniversite hayat\u0131ndan i\u015f hayat\u0131na kadar her insan hedeflerine ula\u015fabilmek i\u00e7in \u00e7abalamaktad\u0131r. Her i\u015fletmeninde bir hedefi oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a43118c924de\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a43118c924de\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.cenuta.com\/blog\/kpi-nedir-ve-nasil-hesaplanir-kpi-nasil-hazirlanir-ve-belirlenir\/#KPI_Nedir\" title=\"KPI Nedir?\">KPI Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.cenuta.com\/blog\/kpi-nedir-ve-nasil-hesaplanir-kpi-nasil-hazirlanir-ve-belirlenir\/#KPI_Onemi\" title=\"KPI \u00d6nemi\">KPI \u00d6nemi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.cenuta.com\/blog\/kpi-nedir-ve-nasil-hesaplanir-kpi-nasil-hazirlanir-ve-belirlenir\/#KPI_Faydalari\" title=\"KPI Faydalar\u0131\">KPI Faydalar\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.cenuta.com\/blog\/kpi-nedir-ve-nasil-hesaplanir-kpi-nasil-hazirlanir-ve-belirlenir\/#KPI_Ornekleri\" title=\"KPI \u00d6rnekleri\">KPI \u00d6rnekleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.cenuta.com\/blog\/kpi-nedir-ve-nasil-hesaplanir-kpi-nasil-hazirlanir-ve-belirlenir\/#KPI_Nasil_Hesaplanir\" title=\"KPI Nas\u0131l Hesaplan\u0131r?\">KPI Nas\u0131l Hesaplan\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.cenuta.com\/blog\/kpi-nedir-ve-nasil-hesaplanir-kpi-nasil-hazirlanir-ve-belirlenir\/#Sayilar\" title=\"Say\u0131lar\">Say\u0131lar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.cenuta.com\/blog\/kpi-nedir-ve-nasil-hesaplanir-kpi-nasil-hazirlanir-ve-belirlenir\/#Yuzdeler\" title=\"Y\u00fczdeler\">Y\u00fczdeler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.cenuta.com\/blog\/kpi-nedir-ve-nasil-hesaplanir-kpi-nasil-hazirlanir-ve-belirlenir\/#Toplamlar\" title=\"Toplamlar\">Toplamlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.cenuta.com\/blog\/kpi-nedir-ve-nasil-hesaplanir-kpi-nasil-hazirlanir-ve-belirlenir\/#Veri_Ortalamalari\" title=\"Veri Ortalamalar\u0131\">Veri Ortalamalar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.cenuta.com\/blog\/kpi-nedir-ve-nasil-hesaplanir-kpi-nasil-hazirlanir-ve-belirlenir\/#Oranlar\" title=\"Oranlar\">Oranlar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.cenuta.com\/blog\/kpi-nedir-ve-nasil-hesaplanir-kpi-nasil-hazirlanir-ve-belirlenir\/#KPI_Nasil_Belirlenir\" title=\"KPI Nas\u0131l Belirlenir?\">KPI Nas\u0131l Belirlenir?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KPI_Nedir\"><\/span>KPI Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\u00e7\u0131l\u0131m\u0131 &nbsp;<strong>Key Performans Indicator<\/strong> olan KPI, T\u00fcrk\u00e7ede <strong>Anahtar performans G\u00f6stergesi<\/strong> anlam\u0131na gelir. KPI, bir ki\u015finin, bir projenin veya kurulu\u015fun bir hedefe ula\u015fmada ne kadar ba\u015far\u0131l\u0131 oldu\u011funu de\u011ferlendirmek i\u00e7in kullan\u0131lan \u00f6l\u00e7\u00fclebilir de\u011ferlerdir. Y\u00fcksek seviyeli KPI&#8217;lar, i\u015fletmenin genel performans\u0131na odaklan\u0131rken, d\u00fc\u015f\u00fck seviyeli KPI&#8217;kar sat\u0131\u015f, pazarlama ve destek gibi departmanlar aras\u0131ndaki s\u00fcre\u00e7lere odaklanabilir.<\/p>\n\n\n\n<p>\u00d6zellikle \u00e7al\u0131\u015fanlar\u0131n performans\u0131n\u0131 artt\u0131rmak ve i\u015f yerinde olu\u015fan verimlili\u011fi artt\u0131rmak i\u00e7in kullan\u0131lan bir sistemdir. KPI arac\u0131l\u0131\u011f\u0131 ile \u015firketteki bir projenin ana amac\u0131na ula\u015fmakta ne kadar ba\u015far\u0131l\u0131 oldu\u011fu say\u0131sal olarak hesaplan\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KPI_Onemi\"><\/span>KPI \u00d6nemi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>KPI, bir i\u015fletmenin ne kadar ba\u015far\u0131l\u0131 ve ne kadar iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6sterir. KPI sisteminin do\u011fru belirlenmesi halinde \u00e7al\u0131\u015fanlar\u0131n s\u00fcrekli kendini geli\u015ftirmesi a\u00e7\u0131s\u0131ndan etkili bir y\u00f6ntem olacakt\u0131r. KPI&#8217;lar stratejik hedeflere ula\u015fmaya, kurumlarda kritik ayarlamalar yapabilmeye ve i\u015fin performans\u0131n\u0131 ve sa\u011fl\u0131\u011f\u0131n\u0131 anlamaya olanak tan\u0131r. Do\u011fru KPI&#8217;lar\u0131 \u00f6l\u00e7mek sonu\u00e7lara ula\u015fmay\u0131 daha da kolayla\u015ft\u0131r\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KPI_Faydalari\"><\/span>KPI Faydalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>KPI&#8217;lar\u0131n faydalar\u0131 \u015fu \u015fekilde s\u0131ralanabilmektedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Karma\u015f\u0131k olan durumlar\u0131 h\u0131zla anla\u015f\u0131lmas\u0131na yard\u0131mc\u0131 olur.<\/li><li>\u0130\u015fteki hedefleri belirlemeye yard\u0131mc\u0131 olur.<\/li><li>\u0130leti\u015fimde verimlili\u011fi artt\u0131r\u0131r.<\/li><li>Kritik kararlar vermek i\u00e7in sa\u011flam bir temel olu\u015fturur.<\/li><li>Tak\u0131mdakileri \u00e7al\u0131\u015fmaya te\u015fvik eder.<\/li><li>Stratejide ya\u015fanan sorunlar\u0131 bulmaya yard\u0131mc\u0131 olur.<\/li><li>Sonu\u00e7lar\u0131 \u00f6l\u00e7meye yard\u0131mc\u0131 olur.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KPI_Ornekleri\"><\/span>KPI \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>KPI&#8217;lar\u0131n kullan\u0131m\u0131 olduk\u00e7a yayg\u0131nla\u015fm\u0131\u015ft\u0131r. A\u015fa\u011f\u0131da bunlar\u0131n \u00e7e\u015fitli ortamlarda nas\u0131l kullan\u0131ld\u0131\u011f\u0131na dair baz\u0131 \u00f6rnekler verilmi\u015ftir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Finansta KPI<\/strong>: Sat\u0131\u015f ve yat\u0131r\u0131m getirisi \u00f6l\u00e7\u00fcm\u00fc<\/li><li><strong>Sa\u011fl\u0131k Hizmetinde KPI<\/strong>: Hastane kalma g\u00fcnleri, hasta ba\u015f\u0131na tedavi maliyetleri, hastane \u00f6l\u00fcm oranlar\u0131 \u00f6l\u00e7\u00fcm\u00fc<\/li><li><strong>Bankac\u0131l\u0131kta KPI<\/strong>: Varl\u0131k say\u0131s\u0131, kredi say\u0131s\u0131, m\u00fc\u015fteriyi elde tutma vb.<\/li><li><strong>Pazarlamada KPI<\/strong>: Web sitesi trafi\u011fi, yay\u0131nlanan blog yaz\u0131lar\u0131<\/li><li><strong>Sat\u0131\u015fta KPI<\/strong>: M\u00fc\u015fteri memnuniyet ve \u015fikayet oran\u0131, pazar pay\u0131 y\u00fczdesi, m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 \u00f6l\u00e7\u00fcmleri<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KPI_Nasil_Hesaplanir\"><\/span>KPI Nas\u0131l Hesaplan\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>KPI hesaplaman\u0131n en iyi yolunu bulmak i\u00e7in 5 temel form\u00fcl bulunur. Bu yollar\u0131 takip ederek en iyi \u015fekilde KPI hesaplayabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sayilar\"><\/span>Say\u0131lar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Say\u0131lar, basit de\u011ferlerdir g\u00f6zlemlenen bir veriye koyman\u0131n en kolay yollar\u0131ndan biridir. Memnun olan ve olmayan m\u00fc\u015fteri say\u0131s\u0131, i\u015f kazas\u0131 say\u0131s\u0131 gibi veriler kolayca hesaplanabilir. Say\u0131mlar \u00e7ok iyi \u00e7al\u0131\u015f\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yuzdeler\"><\/span>Y\u00fczdeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Y\u00fczdeler, hedef nesne veya ki\u015filerin say\u0131s\u0131n\u0131n toplam n\u00fcfus b\u00fcy\u00fckl\u00fc\u011f\u00fcne b\u00f6l\u00fcn\u00fcp 100 ile \u00e7arp\u0131lmas\u0131yla elde edilen say\u0131lard\u0131r. Memnun olan m\u00fc\u015fterilerin y\u00fczdesi, i\u015fyerinde yaralanan \u00e7al\u0131\u015fanlar\u0131n y\u00fczdesi, ilk yar\u0131da sat\u0131\u015f b\u00fcy\u00fcme y\u00fczdesi \u00f6rnek olarak verilebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Toplamlar\"><\/span>Toplamlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Toplamlar say\u0131lar ile kar\u0131\u015ft\u0131r\u0131lmamal\u0131d\u0131r. S\u00fcrekli de\u011fi\u015fkenlerdir, yani \u00f6l\u00e7\u00fcl\u00fcrler ama say\u0131lamazlar. Toplam \u015firket geliri, Perakende \u00fcr\u00fcn envanterinin toplam maliyeti gibi hesaplamalar yap\u0131labilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Veri_Ortalamalari\"><\/span>Veri Ortalamalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ortalama, k\u00fcmesindeki t\u00fcm say\u0131lar\u0131n toplam\u0131n\u0131n toplam veri noktas\u0131 say\u0131s\u0131na b\u00f6l\u00fcm\u00fcd\u00fcr. \u0130\u015fletmenin bir y\u00f6n\u00fcn\u00fcn ne \u00f6l\u00e7\u00fcde ger\u00e7ekle\u015fti\u011fini \u00f6l\u00e7menin en iyi yoludur. Ortalama m\u00fc\u015fteri geri bildirim derecesi, Her \u00fcr\u00fcn\u00fcn ortalama maliyeti gibi \u00f6rnekler verilebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oranlar\"><\/span>Oranlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Oranlar iki say\u0131y\u0131 birbirine kar\u015f\u0131la\u015ft\u0131r\u0131r. Yani bir pay\u0131 ya da toplam\u0131, ba\u015fka bir toplama ya da paydaya b\u00f6ler. Ortalama form\u00fcl\u00fcnden farkl\u0131d\u0131r, \u00e7\u00fcnk\u00fc oranlar n\u00fcfus say\u0131m\u0131 de\u011fildir. Al\u0131nan toplam sat\u0131\u015f geliri, faturalanan toplam sat\u0131\u015f gelirine b\u00f6l\u00fcn\u00fcr, Gelen ve giden sat\u0131\u015f aramalar\u0131n\u0131n say\u0131s\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KPI_Nasil_Belirlenir\"><\/span>KPI Nas\u0131l Belirlenir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>KPI \u015firkette bulunan performans\u0131 etkilemenin en iyi yoludur. Bu durumda KPI nas\u0131l belirlenece\u011fi de en kritik ad\u0131mlardan bir tanesidir. Yanl\u0131\u015f belirlenen bir KPI negatif sonu\u00e7lara yol a\u00e7abilir. Performans d\u00fc\u015f\u00fckl\u00fc\u011f\u00fc, tak\u0131m \u00e7al\u0131\u015fmas\u0131 kayb\u0131 ve \u00f6zg\u00fcven eksikli\u011fi gibi etkiler yanl\u0131\u015f belirlenen KPI&#8217;nin sonu\u00e7lar\u0131 olabilir. Bu nedenle KPI belirlerken bir amaca hitap etmesi gereklidir.<\/p>\n\n\n\n<p>Bir hedefin do\u011frultusunda ilerlenmesi, belirlenen KPI&#8217;lar\u0131n \u00e7al\u0131\u015fanlara verilmesi, \u00e7al\u0131\u015fanlar\u0131n performans\u0131nda d\u00fc\u015f\u00fckl\u00fck g\u00f6r\u00fclmesi halinde m\u00fcdahale edilmesi ve elde edilen sonu\u00e7lar\u0131n de\u011ferlendirilmesi KPI belirlemenin etkili yollar\u0131ndan olabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>K\u00fc\u00e7\u00fck veya b\u00fcy\u00fck fark etmeksizin her kurulu\u015fun hedefleri vard\u0131r. Gerek<a href=\"https:\/\/www.cenuta.com\/blog\/kpi-nedir-ve-nasil-hesaplanir-kpi-nasil-hazirlanir-ve-belirlenir\/\">&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":10301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-10028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-terimler-sozlugu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cenuta.com\/blog\/kpi-nedir-ve-nasil-hesaplanir-kpi-nasil-hazirlanir-ve-belirlenir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPI nedir ve nas\u0131l hesaplan\u0131r? 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